I dreamed of living in a factory

It all started with a dream...

There are little girls who dream of castles or treehouses, adventures on horseback or magical powers. I dreamed of machines and factories.


Those I watched, fascinated, in the wake of my parents. Magic for me was their harmony, their power, their regularity.


That feeling of accomplishment at every step.
That of the perfect gesture, symmetrical, rhythmically accompanied by a familiar, reassuring purr, always repeated, always effective.

phelipeau flower

Each visit was a spectacle, the guarantee of seeing the ritual start again and the magic happen. So much so that I no longer wanted to leave.


There are images that childhood imprints on you and that never leave you.


Kingdoms you will always dream of ruling.


The word "factory" will never evoke for me a dull, unwelcoming, hostile building. But quite the opposite.


A place of life and creation.
A place where one can marvel.
A place where one can open the doors.


I founded D-LAB dreaming of this place. Twelve years later, I am here. It exists.


Each cable, each stone, each tool brought me closer to this organic and original well-being.


I did not follow any budget or guideline.
I pushed all the sliders.
I made words rhyme that do not rhyme together.


I built a factory like one realizes a waking dream, putting magic back at the center. And the emotions of childhood



Fleur Phelipeau

Founder of the D-LAB Group


Fleur's open letters